The King of the Gods Zeus, ready to storm the NEC this May

Zeus Juice have established themselves as one of the UK’s leading brands.

Founder Paul Curtis established Zeus Juice in 2011 in his Birmingham kitchen. A bookmaker by trade, Paul fell upon the e-liquid market when his wife, Sam was diagnosed with cancer and he knew it was time to stop smoking. Having tried all alternatives, Paul turned to e-liquids, and frustrated by the lack of big, strong flavours and all-day vapes available, decided to create his own. In pursuit of perfection, Paul designed and developed premium quality e-liquids and word rapidly spread. In 2014, to meet increasing demand, Paul bought manufacturing equipment, moved into a dedicated facility, and registered the business, Zeus Juice UK Ltd; a nod to Paul’s love and interest in Greek mythology.

The Gods of

Zeus Juice stands proud at the top of Mount Olympus, giving unearthly power to vapers to turn their backs on smoking. The artwork of each bottle provides a window to the wonders within, each represented by their own deity. Deeply symbolic, each flavour tells a story; much like how every vaper has a story of triumph in their own journey… Read the tale of three of our most adored gods… 

The creators at Zeus have been busy for 2022.

We have a number of launches this year including our disposable range in April 2022 and five new Zeus Juice flavours in June 2022. We will also be opening three new Zeus Juice stores across Scotland including our first opening this week in Perth then Inverness and Glasgow later in the year”. – Hannah Mendez, Zeus Juice



*Please beware aware this floorplan is subject to change as it is continually being updated.